Trazenie

Trazenie is a brand that deals in jewelry, beauty, and outfit. ‘Trazenie’ is a fusion of the words "ostranenie" and "zany," meaning defamiliarization and amusingly eccentric, respectively. This amalgamation reflects the company's core values. Pruthvi, the founder of Trazenie, is an entrepreneur with a unique perspective on life. She believes stories and art can be found in every aspect of our existence, which inspired her to start her own company. Pruthvi's entrepreneurial spirit is not only focused on creating unique products but also on creating them sustainably. As a mindful entrepreneur, she is aware of the impact her brand can have on the environment and society. As a result, Trazenie's products are filled with art and expression and are sustainable and handcrafted. Trazenie’s motto is “Every Shade Tells a Tale".

Trazenie was featured in BW Business World, The Indian Express. Trazenie’s Shambala collection was also showcased in Bombay Times Fashion Week.