Aynaa, founded in 2019, revolutionized ethnic wear in India with affordable ready-to-wear options. Starting initially with Indian wear, it quickly became known for versatile casual-wear and western wear , utilizing experimental textiles and vibrant prints. Fostering innovation with weekly releases featuring young talent from top design schools. Aynaa's journey reflects dedication to accessible, stylish, and ethically produced products. Beyond fashion, it provides rural employment, improving economic circumstances while maintaining competitive pricing. This dual focus on empowerment and affordability resonates with conscientious customers, enhancing Aynaa's overall appeal.